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Exploring the environmental impact of our online activity 

Digitization has led to increased energy consumption, particularly in data storage centers

by Carlos Roa
May 30, 2024
in Commentary
0

By Carlos Roa, VoLo Foundation 

In this era of digital transformation, we have witnessed extraordinary advances that have redefined the way we interact, work and live.  

Reduced paper consumption and greater energy efficiency are just some of the benefits that digitization has brought about. However, there is also a significant and often overlooked environmental impact: the carbon footprint of our online activity. 

One of the most worrying aspects is the increasing energy consumption associated with data storage. Server centers, which are the backbone of the digital infrastructure, consume huge amounts of energy.

Digital advertising (including display advertising and streaming) emits 7.2 million metric tons of carbon emissions annually, the equivalent of yearly electricity usage for 1.4 million U.S. households. (iStock image)
Digitization has led to increased energy consumption, particularly in data storage centers. (iStock image)

To put it in perspective, these centers are estimated to use approximately 1% of the world’s energy, according to IT and technology firm DataSpan. This percentage tends to increase over time, as the use of these services increases.  

As a result, online content and advertising provider TechTarget reports that data centers and data transmission networks are responsible for nearly 1% of energy-related greenhouse gas emissions, contributing to rising global temperatures and climate change.  

This huge and growing – as well as little-known – level of consumption has a direct impact on CO2 emissions and, ultimately, on climate change. 

The paradox is that while the digital transformation has led to a notable reduction in the use of paper and other forms of physical consumption, the increase in the production, use and transfer of data has generated an equally significant, if not greater, environmental impact.  

Society is increasingly aware of the pollution generated by various industries and transportation, but the digital carbon footprint remains an underappreciated concept in the environmental sustainability conversation. 

Servers hit by heat  

Data storage not only carries a high energy cost but is itself vulnerable to the effects of climate change. Extreme weather events, such as record heat waves, can severely affect the operability of data centers.  

One example occurred in late July 2022 in the United Kingdom, when high temperatures caused cooling systems to fail at Google Cloud and Oracle data centers in London.  

These incidents not only disrupted digital services, but also revealed the vulnerability of digital infrastructure to increasing extreme weather events. 

Awareness and action  

In short, while digital transformation has brought significant benefits in terms of efficiency and accessibility, it has also exacerbated environmental challenges.  

It is crucial that society recognizes and addresses the hidden environmental impact of our digital carbon footprint, through the implementation of more efficient data management practices and investment in renewable energy to power digital infrastructure.  

Carlos Roa
Carlos Roa

Here are some recommended actions to take:  

1. Switch to electricity from 100% renewable sources like solar or wind power whenever available in your area. 

2. Use environmentally responsible search engines like Ecosia that plant trees with their ad revenue. This helps offset emissions from internet usage. 

3. Uninstall mobile applications and programs that are not being used. 

4. Delete e-mails that are no longer useful. Storing and processing emails requires energy from data centers. 

5. Declutter the devices and delete duplicate or unused documents, videos and images. It lowers the energy needed to power and cool data centers. 

6. Reduce the size of the documents sent by e-mail to reduce the weight of the message. 

7. Cancel unread subscriptions – it saves the emissions from producing and distributing that content. 

Concrete measures, such as those proposed, are needed to mitigate this impact as soon as possible and build a truly sustainable digital future.  

Carlos Roa is senior press and PR director for VoLo Foundation. This piece was originally published at https://volofoundation.org/news/exploring-the-environmental-impact-of-our-online-activity/. 

Sign up for The Invading Sea newsletter by visiting here. If you are interested in submitting an opinion piece to The Invading Sea, email Editor Nathan Crabbe at ncrabbe@fau.edu. 

Tags: data centersdigitizationenergy useextreme weathergreenhouse gas emissionsheat wavesonline activityrenewable energy
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Data centers, which store large quantities of data, can overheat and require large-scale cooling − which adds to their environmental footprint. (IMarcoHerrera, CC BY-SA 4.0, via Wikimedia Commons)

Will electricity demand spike as data centers eye Northeast Florida? 

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The Invading Sea is a nonpartisan source for news, commentary and educational content about climate change and other environmental issues affecting Florida. The site is managed by Florida Atlantic University’s Center for Environmental Studies in the Charles E. Schmidt College of Science.

 

 

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